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Research papers

What is webness?

This paper develops semiotic models of the way website communications have appropriated and changed conventional forms of marketing messages. In this sense it offers semiotic analysis as a new (not yet mainstream) technique for assessing web...

Catalogue: ESOMAR Net Effects 5 2002
Author: Virginia Valentine
February 3, 2002
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Citation

Valentine, V. (2002a, February 03). What is webness? . ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/what-is-webness-


Research papers

The local/global decision in Internet research

This paper explores issues that come to play in designing and fielding high quality global web-based research using the framework of survey errors to point out where several current weaknesses in the field exist.The current focus on multi-national...

Catalogue: ESOMAR Net Effects 5 2002
Authors: Steve Jones, Scott Crawford, Chris Rowen
February 3, 2002
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Citation

Jones, Crawford and Rowen (2002a, February 03). The local/global decision in Internet research. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/the-local-global-decision-in-internet-research


Research papers

Effective competitive intelligence techniques for industrial markets

In industrial markets one of the most challenging aspects of market and competitive intelligence processes is the actual collection of data information and intelligence as a basis for knowledge. Compared to consumer markets industrial markets...

Catalogue: Seminar 1999: Market and Competitive Intelligence
Authors: Richard Beswick, Stefan Binner
Company: bms marketing research + strategy
March 1, 1999
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Citation

Beswick and Binner (1999a, March 01). Effective competitive intelligence techniques for industrial markets . ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/effective-competitive-intelligence-techniques-for-industrial-markets-


Research papers

Meaningful rather than measurable customer satisfaction

This paper describes the actionability of a range of Customer Satisfaction measurement techniques which have been developed specifically to provide data which can genuinely sustain quality of service improvement programmes.

Catalogue: MENAP Forum 1996: Pressure On Profit
Author: David Jamieson
Company: KANTAR TNS Malaysia
March 1, 1996
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Citation

Jamieson, D. (1996a, March 01). Meaningful rather than measurable customer satisfaction. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/meaningful-rather-than-measurable-customer-satisfaction